STAMFORD, Connecticut, July 11, 2022–(BUSINESS WIRE)–WWE^® (NYSE: WWE) Dallas Mayor Eric Johnson and Arlington Mayor Jim Ross announced today that WrestleMania generated $206.5 million in economic impact for the Dallas/Arlington area last April, according to a study conducted by Enigma Research Corporation. This is a new record for the company and the first time in history that WrestleMania generated more than $200 million in economic spinoffs.

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WRESTLEMANIA® GENERATES $206 MILLION FOR THE DALLAS/ARLINGTON AREA (Photo: Business Wire)

Over the past 12 years, WrestleMania generated more than a billion dollars in cumulative economic benefits for the cities that hosted the event. WrestleMania also generated approximately $24.8 million in federal, state and local taxes.

“On behalf of the Jones family and the entire Dallas Cowboys organization, we congratulate WWE on their landmark success of WrestleMania at AT&T Stadium,” said Charlotte Jones, Chief Brand Officer of the Dallas Cowboys. “We were honored to partner with WWE and their Superstars to give back to the community in so many ways during WrestleMania The week.”

“On behalf of the City of Arlington, we congratulate WWE and its fans on surpassing $200 million in economic impact for the first time in WrestleMania history,” said Arlington Mayor Jim Ross. “We are pleased to have shared this success and look forward to the opportunity for AT&T Stadium to host a future WrestleMania.”

“We are delighted that WrestleManiaWWE’s return to full capacity has generated stunning record results for our partners in Dallas and Arlington, demonstrating the continued growth of WWE’s biggest annual celebration,” said John P. Saboor, Executive Vice President of WWE. WWE for Special Events.” This success would not have been possible. without the tireless support of Mayor Johnson, Mayor Ross, Charlotte Jones and the entire Jones family, the Dallas Cowboys organization, the Dallas Sports Commission, the American Airlines Center and the rest of our industry partners public and private throughout the region. We are now focusing on next year WrestleMania at Hollywood.”

The story continues

A crowd of 156,352 fans from all 50 states and 53 countries attended WWE’s pop culture extravaganza over two nights last April, making it WWE’s highest-grossing and highest-attended event. history of WWE. Key highlights of the study include:

• $206.5 million in direct, indirect and induced impacts from Dallas/Arlington area visitor spending for WrestleMania.

• 67% of fans present WrestleMania were from outside the Dallas/Arlington area and stayed an average of 3.5 nights.

• $25.4 million was spent on hotels and lodging in the Dallas/Arlington area.

• The economic impact arising from WrestleMania The week was equal to the creation of 1,777 full-time jobs for the region.

Next year, WrestleMania will take place on Saturday April 1 and Sunday April 2 live from SoFi Stadium in Los Angeles. The event will be broadcast live exclusively on Peacock in the United States and WWE Network everywhere else. Ticket information will be forthcoming.

About Enigma Research Corporation

Enigma Research Corporation is an international consulting firm specializing in measuring the economic impact of special events. Enigma economists developed a custom model that converted expenditures into economic impact, employment support and taxes generated as a result of the event.

About WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and a recognized leader in global entertainment. The company consists of a portfolio of companies that create and deliver original content 52 weeks a year to global audiences. WWE is committed to providing family entertainment on its television programming, premium live events, digital media and publishing platforms. WWE TV-PG programming can be seen in more than one billion homes worldwide in 30 languages ​​through world-class distribution partners including NBCUniversal, FOX Sports, BT Sport, Sony India and Rogers. The award-winning WWE Network includes all premium live events, scheduled programming and a huge library of on-demand videos and is currently available in over 180 countries. In the United States, NBCUniversal’s streaming service Peacock is the exclusive home of WWE Network.

Additional WWE information can be found at wwe.com and company.wwe.com.

Brands: All WWE schedules, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its affiliates. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-looking statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, but are not limited to, risks related to: the COVID-19 outbreak, which may continue to adversely affect global economies as well as our industry, business and results of operations; enter into, maintain and renew major distribution and licensing agreements; a rapidly changing and highly competitive media landscape; WWE Network; the computer systems, content delivery and online operations of our Company and our business partners; privacy standards and regulations; our need to continue to develop creative and entertaining programs and events; our need to retain and continue to recruit key artists; the possibility of a decline in the popularity of our sports entertainment brand; the possible unexpected loss of the services of Vincent K. McMahon; possible adverse changes in the regulatory environment and related private sector initiatives; the highly competitive, rapidly changing and increasingly fragmented nature of the markets in which we operate and/or our inability to compete effectively, particularly with competitors with greater financial resources or market presence; uncertainties associated with international markets, including possible disruptions and reputational risks; our difficulty or inability to promote and conduct our live events and/or other activities if we fail to comply with applicable regulations; our reliance on our intellectual property rights, our need to protect those rights, and the risks of our infringement of the intellectual property rights of others; the complexity of our rights agreements across distribution mechanisms and geographies; potential substantial liability for accidents or injuries occurring at our physically demanding events; major public events as well as travel to and from such events; our expansion into new or complementary businesses, strategic investments and/or acquisitions; our accounts receivable; construction and relocation of our new leased corporate and media production headquarters; dispute; a change in the tax laws of key jurisdictions; our feature film business; possible deterioration in general economic conditions and disruption of financial markets, including those resulting from COVID-19; our debt, including our convertible notes; our potential inability to meet market expectations regarding our financial performance; Vincent K. McMahon exercises control over our affairs and his interests may conflict with the holders of our Class A common stock; our share buyback program; a substantial number of shares are eligible for sale by the McMahons and the sale, or the perception of possible sales, of such shares could cause our share price to decline; and the volatility of our Class A common stock. In addition, our dividend is dependent on a number of factors, including, among other things, our historical and projected liquidity and cash flows, our strategic plan (including other uses of capital), our results and financial condition, contractual and legal restrictions on the payment of dividends (including under our revolving credit facility), general economic and competitive conditions and any other factors that our advice d administration may deem relevant. Forward-looking statements made by the Company speak only as of the date they are made and are subject to change without any obligation on the part of the Company to update or revise them. Undue reliance should not be placed on these statements. For more information on the risks and uncertainties associated with the Company’s business, please refer to the “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Risk Factors” sections of the filings. by the Company with the SEC, including, but not limited to, our annual report on Form 10-K and quarterly reports on Form 10-Q.

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