PVR is riding the Hallyu wave thanks to its association with Korea Tourism, Marketing & Advertising News, AND BrandEquity
The screening of “BLACKPINK: The Movie,” which focuses on the titular pop girl group with Jisoo, Jennie, Rose and Lisa celebrating their fifth birthday, was followed by a Korean dining experience and photo op with Korean musical sensation BTS’s cut.
“Thanks to the growing popularity of K-pop and K-Dramas, there has been a huge increase in the overall knowledge of South Korea as a destination, its food and its culture.
“We hope to capitalize on this new found love for Korea among Indians and convert it into real travel. Once travel resumed, we would actively promote famous Korean movie and drama shooting locations as tourist spots that we would like to see. Korean fans will visit in the future, “said YG Choi, director of KTO, New Delhi.
Renaud Palliere, CEO of The Luxury Collections, PVR Cinemas said they are excited to partner with KTO to bring the Korean spirit to Indian homes.
“We are delighted to partner with KTO to present the Korean experiences to our customers. This association could pave the way for PVR and KTO to partner for future Korean entertainment related events at PVR properties, ”he said.
Prior to this day of experience in Korea, KTO had collaborated with several brands for an online event called KXperience.
The event was a Korean getaway of K-Pop, K-Food, K-Beauty, K-Drama virtual series, followed by a Pan-Indian social media contest, the K-Challenge and special discount offers. on Korean products in Indian e-commerce stores. .