Prabhas Brand Creates Another Milestone, Adipurush Digital Rights Sold For Record Price
Prabhas’ fame skyrockets with each movie. Even the Radhe Shyam debacle hasn’t affected his brand as he already has a terrific lineup of massive pan-Indian projects up his sleeve. He will then be seen in films like Prashanth Neel’s Salaar, Om Raut’s Adipurush and Nag Ashwin’s Project K.
All of these films are being made with huge budgets and naturally there are high expectations from all of these films. Coming to Adipurush, the creators announced that it will be released worldwide on January 12, 2023. The mythological drama will be released in 3D everywhere and this news got all the movie lovers excited.
The filming of the film has already been completed and Prabhas, Kriti Sanon and Saif Ali Khan finished their parts in record time. Om Raut wasted no time in finishing the film as soon as possible so that the tedious post-production could begin. Adipurush is largely shot using chroma and the background will be added later. VFX technicians from Hollywood are on the project, giving the film a grand look.
The film has now set a massive record ahead of its release. Netflix has acquired the digital rights to the film for a whopping Rs 250 crores for all languages. It’s a testament to Brand Prabhas and the market’s expectations of the film.