NHCC receives $ 50,000 to boost film programming
ALBUQUERQUE – The National Hispanic Cultural Center (NHCC) Foundation has announced that it has received a grant in the amount of $ 50,000 from the Bank of America Charitable Foundation to support the NHCC Community Film Program at the Bank of America Theater.
“The NHCC Foundation is extremely grateful for the support of Bank of America,” said Managing Director Roberta Ricci. “In 2014, the Foundation thanked Bank of America for nominating the 300-person NHCC theater, as well as for supporting the Paseo de Acequia project. Bank of America has been a great partner and we are delighted that they are supporting the film and programming taking place at the Center’s Bank of America Theater. This funding will significantly improve the reach and quality of film programs and performances in this theater. “
NHCC’s 2021-2022 community film series showing at the Bank of America Theater will run through June 23, 2022. According to a recent report from the University of Southern California’s Annenberg Inclusion Initiative, Hispanic actors and Latins made up only 4.9% of the speaking characters. in 1,300 popular films released 2007-2019. Additionally, of the 112 directors involved in the Top 100 Movies of 2019, only four were Hispanic / Latinx.
This grant from Bank of America will fund the operating, capital and programming costs associated with showing films during the community film series featuring Hispanic and Latino directors and actors. Screenings will include thematic series and series coordinated with other events and exhibitions at OCNC, such as films exploring historical events, directorial films, films related to seasonal celebrations and selected special previews, and will understand a wide variety of classical and contemporary Spanish. , Mexican and Latin American films.
Film programming, like all OCNC programming, supports the Centre’s mission to celebrate and enhance the beauty, depth and resilience of the human spirit by preserving, promoting and advancing culture, the arts and the Hispanic and Latin humanities. In January 2014, the NHCC created the Bank of America Free Thursday Film Series, along with the purchase of a new state-of-the-art projector for the Bank of America Theater.
The films are shown for free on the second and fourth Thursday of each month, except on statutory holidays. Additional films, some paid for, are screened on other dates as screening opportunities arise. Staff in the film industry have come to recognize the Bank of America Theater as a popular venue for special screenings and premieres.
In addition, this grant will allow OCNC to obtain screening rights for additional films and to offer a greater diversity of programming, in particular:
- Expand programming for senior audiences by offering more daytime and weekend screenings, as well as showing films popular with this audience, such as Mexican films from the “Epocade Oro” (Golden Age). ) from the mid-1930s to the early 1960s.
- Screening of films that explore the themes of immigration, history and culture of Afro-Latinos and indigenous peoples of Latin America.
- Bring in filmmakers and directors for special screenings or the opening of selected series of films.
- Offer additional activities associated with each film, such as museum visits and musical performances, to add value to selected screenings.
- Expand the reach of the diverse communities of the Metro Albuquerque area.
- Acquire industry-standard equipment that will facilitate successful immersive film screenings at the Bank of America Theater.