Moviegoers are shaking their fists and sharing the movie trailers that completely mislead them
Image: Sony/Marvel Studios/Legendary
Film marketing has never been more complex, with huge portions of Hollywood budgets devoted to trailers, promotional photos and toys. Thanks to this, there has also been an increase in trailers, these being more important than ever to generate hype than ever.
But, it’s not an easy thing to do right. Often, when marketing and filmmaking get too mixed up, you end up with a misleading trailer that throws you completely the wrong way. Moviegoers are now discussing the most egregious and misleading trailers they’ve ever seen on Reddit, and there are a few doozies.
Starting with an atomic roar is the first glimpse of the 2014 Godzilla to restart. Built entirely around a disturbing monologue delivered by breaking Bad star Bryan Cranston, viewers were frustrated when he was killed off in the first act. Her death left the film’s human presence in the hands of Aaron Taylor-Johnson as a soldier and Elizabeth Olsen as a loving housewife. At least Godzilla was cool.
You can hardly talk about misleading trailers without mentioning The Amazing Spider-Man 2. Notorious now for the amount of trailers that aren’t in the movie, the teasers continued to show glimpses of entire subplots that weren’t in the movie. These included Peter Parker under surveillance by Oscorp, a confrontation with the Sinister Six, Mary-Jane appearing, and Peter’s parents returning from the dead.
Marvel Studios are also strong at sleight of hand with their trailers, with Avengers: Endgame and Infinity War both doing clever tricks to hide plot details by withholding what the characters were wearing. In the same way, Doctor Strange in the Multiverse of Madness had a few frustrating feints, including another Strange delivering the “things just got out of hand” line.
Star Trek: Into the Darkness had the same writing duo as The Amazing Spider-Man 2 coincidentally also saw a lot of trailers and marketing shenanigans.
It is worth noting the reaction of the public to each of these films mentioned. The Amazing Spider-Man 2 in particular, I’ve seen negative reviews with fans unhappy with the number of subplots that looked like they were cut from the trailers. B
But it’s cinema. A test audience that doesn’t react well to a plot thread can lead to a complete hash.