Launch of the new FestCampos audiovisual event in Brazil
From May 13 to 22 at Brazilthe highest town in, the verdant mountain resort of Campos do Jordão, closer to a northern European town thanks to its architecture and pine forests, the maiden Fest Campos Cultural launched this year in tandem with the 13and Winter Show, an annual Brazilian audiovisual industry event similar to CinemaCon where exhibitors and distributors tout the latest releases.
Free activities include showings of current outings, video screenings and panels.
A key part of FestCampos is a series of 18 online interviews, Fest Campos Conferenceswhich begins May 21, will include conversations with prominent international film and television industry players who will outline practices and trends in content production and distribution.
“With the boom in content generated by streaming platforms, it is crucial to educate and empower producers to look at global business models,” says Fernanda Martins, curator and producer of FestCampos Talks.
“It’s not only for Brazilian professionals but also for international players who want to learn how to exploit the Brazilian market,” she stressed.
The 30-minute interviews have four main parts which aim to answer the questions below:
Stories: With the advent of streaming platforms drive a boom in the production of audiovisual content, what are the challenges for creators and artists? How do local cultures fit into the new narratives?
Innovation: What will the new platforms for the production and distribution of audiovisual content look like? How is the market organized in terms of technology and financing?
ESG (Environment, Social and Governance):
How to use audiovisual tools to promote diverse stories? Is it possible to sensitize society to global issues and promote real change in the world?
Music and sounds for audiovisual content: What are the opportunities for composers and creators when working with audiovisual content? What does the advent of the podcast and audio series represent for the creative industry?
Among the highlights of FestCampos Talks is an interview with Henry Jenkins, directed by Brazilian documentary filmmaker Leonardo Brant.
Jenkins, an American media scholar and senior professor of communication, journalism, film arts and education at the University of Southern California, is considered one of the most influential media and entertainment experts of all. the temperature. His new project, Civic Imagination, advances the idea that to build a better world, we must be able to reimagine it. It explains how audiences, especially young people, are gradually consuming more diverse narratives and culturally representative content, in a phenomenon called “Pop Cosmopolitanism”. Skeptical that we will live in the metaverse, he posits that narratives will exist across “multiverses” or cross-platforms.
XR Entertainment Media Group CEO Jeff Andrick interviewed by Fabio de Sa Cesnik, Los Angeles-based entertainment attorney, founding partner of law firm CQSFV and Vice President of Institutional Relations at the Brazil-California Chamber of Commerce, talks about his three decades of experience in funding audiovisual content, explaining the original funding models in Hollywood and the new opportunities that have arisen with the emergence of new streaming platforms, explaining the exponential growth in demand that has seen the industry grow into the billion dollar juggernaut it is today.
Jon Kanak, CEO of Activist Artists Management, in a conversation with environmental lawyer Pedro Baracui, discusses, among other things, how the growing awareness of creating “green settings” and adapting other common sense measures in the productions can contribute to the protection of the environment.
Other salient interviews include one with Pedro Kos, the director of the Oscar-nominated Netflix documentary “Lead Me Home” about the homelessness crisis, particularly in California, who explains how he secures funding, pitches his projects to studios , the importance of international festivals in securing distribution and his reflections on new narratives and formats.
Martins stresses the importance of changing the mentality of some local producers accustomed to public incentives, which have been canceled by the current government. “Many are now looking at more global business models, including equity, pre-sales and co-productions. The creation of FestCampos Talks as part of FestCampos has exactly this objective: to educate and empower Brazilian producers,” she notes.
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