Global TV market set to return in style after COVID-era hiatus – The Hollywood Reporter
After nearly three years of endless Zoom meetings and virtual dealings, MIPCOM Cannes hopes to live up to its (self-proclaimed) title of “mother of all entertainment content markets” when it launches its new edition on Monday. October 1st. 17.
MIPCOM held a small in-person event last year, but the 2022 market will be the real test of whether the global confab can return in style and reestablish its place at the top of the televised event food chain.
Before COVID-19 shut down in-person industry events around the world, MIPCOM organizer RX France was already planning a major overhaul of the marketplace, to transform it from a primarily traditional sales event – where U.S. and international channels present their new shows to buyers around the world — becoming a creative and networking hub for an industry where the funding, production and distribution of television shows are becoming increasingly global.
One of the major changes this year will see the launch of the Seaview Producers Hub, a networking lounge and event space for “creators, producers, curators and development managers” spanning over 10,000 square feet and positioned as a new center for cross-border co-production and development activities.
“It was something we had planned [before COVID]”, notes Lucy Smith, MIPCOM Event Director, “we want to create a real destination for producers to have creative and business discussions to talk about partnerships.”
The daily bread of licensing deals will continue to be part of MIPCOM, but it has become a year-round activity and is an aspect of the industry that can be effectively done online. This fact shook the events sector of the industry.
Earlier this month, the National Association of Television Program Executives (NATPE), which organizes U.S. industry-focused MIPCOM-style TV shows, filed for Chapter 11 bankruptcy. said it would restructure and still plans to hold its annual conference, in the Bahamas, from January 17-19, 2023.
MIPCOM, at least, looks healthier. Smith estimates around 10,000 delegates from 101 countries will be at Cannes next week, including 3,000 buyers, the majority from the United States (China, still under severe COVID restrictions, will not be sending delegates. Due to international sanctions resulting from the invasion of Ukraine, neither will Russia.) Every major global player will be there in one form or another, from Netflix, Amazon and Apple TV to all major studios, including Disney , Paramount and NBCUniversal – “back in force” notes Smith – and the newly-merged Warner Bros. Discovery.
“MIPCOM remains a unique experience, the only market of this scale, where, at this precise moment in the calendar in October in Cannes, you can meet all the world players”, she notes.
Fox will return to this market after a three-year absence with its new Fox Entertainment Global sales unit, led by CEO Fernando Szew. MIPCOM will be Fox Entertainment Global’s release party. Talk to The Hollywood Reporter ahead of the deal, Szew said the company would offer international partners a real alternative to the siled approach of major studios with their in-house streaming platforms. “We don’t want to keep all of our toys to ourselves,” Szew said, “we plan to be totally agnostic and sell to everyone, in partnership with everyone.”
Szew said he would use MIPCOM to talk about global content partnerships – Fox’s market list includes animated series Krapopoliscreated by Dan Harmon, and Jon Hamm’s Grimsburgboth from Fox Entertainment’s animation subsidiary Bento Box Entertainment, as well as the live-action comedy animal control — and co-production ideas.
But one of the main purposes of MIPCOM, and probably the main reason many executives will come to Cannes, is to talk shop. Several bold names, including Jennifer Salke, Director of Amazon Studios, Jennifer Mullin and Andrea Scrosati of Fremantle, Kevin Mayer of Candle Media and Marco Bassetti, CEO of Banijay, will be on hand to showcase their business models and strategies in a growing market. rapid evolution.
If things go according to plan, MIPCOM Cannes 2022 will be the place where a vision for the future of the international television industry is first drawn.