Focus “Squid game”; “Titanium” enters the Oscar race; BBC Bullying Guidelines; Mipcom & MIA Wraps – Deadline
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The numbers game
New registration: South Korean action drama Squid game is officially a phenomenon. It was already widely believed that the show was on its way to becoming one of the greatest original streaming hits of all time, and Netflix confirmed it on Tuesday. The series drew 111 million viewers in its first month on the platform, by internal estimates, making it the biggest launch in the company’s history. This includes all content in English, with the show exceeding Bridgerton to hit the mark.
What does it mean? Squid game is yet another example of how global platforms like Netflix don’t rely on the English language for blockbuster content. The tastes of Money theft, Dark and Lupine have all proven in the past that these types of shows can cross international borders, and it wouldn’t be surprising if we saw another Squid gamesuccess in the near future, especially as all of the major streamers are shattering their record budgets for local language content in upcoming series. Apple TV +’s next Korean-language show Dr. Brain, for example, is considered one of the highest budget shows ever produced in the country. Streamers are all well aware that the majority of their growth is in distant lands. At a recent event in Germany, the head of Netflix Reed Hastings commented that the international proliferation of local language content continued to be “the really special thing about Netflix.”
No more squid game: Deadline’s Brandon Choe virtually sat down with Squid game Wi Ha-jun star on Tuesday to discuss the show’s success. “I would say the craziest thing that has happened to me is having an interview right now with one of the biggest media companies in the world,” the star told Brandon. Flattery will take you everywhere. Elsewhere, Lebron James told teammate Anthony Davis he didn’t like the show ending with a post-match press conference (spoilers to come), as North Korea spoke out against the show, describing it as a “grim reality of a bestial South Korean society.”
France chooses the Oscars
Controversial choice: France entered the international Oscar race this week with Titanium, the Palme d’Or Cannes by Julia Ducournau. The film is widely admired in industry circles and will no doubt find strong support among core arthouse audiences, but the selection raised eyebrows in the French biz. Some think that Event, winner of Audrey Diwan’s Golden Lion of Venice, would have a better chance of winning over Academy voters, with abortion drama seen as more accessible than Ducournau’s frenzied and violent body horror. Cannes’ influence on the selection committee has long been noted, with festival director Thierry Fremaux sitting there. However, others believe Titanium has a chance to surprise a few and get this precious nomination. The film is hard to ignore, and it will also be released by Neon in the United States, the company that previously released the Oscar sensation. Parasite. This week’s submission was also Austria (Great freedom), and the Czech Republic (Zatopek).
BBC Bullying Review
New policy: Thusday, Deadline revealed exclusively that the BBC has revised its guidelines on bullying and sexual harassment on set in light of “recent revelations”. In a note to dozens of UK Indies sent out several weeks ago, Content Manager Charlotte Moore instructed the producers of all new shows to confirm they have an appropriate ‘respect at work policy’, appointing at least one protective contact and requiring all cast and crew to undergo bullying and harassment training before the cameras roll.
New streamers target growth: It was a rather exhausted deal at this year’s Mipcom in Cannes as most of the big distributors avoided the Croisette but there was still a lot going on and the European ambitions of the streamers dominated the conversation. Douglas Craig, SVP Programming and Acquisitions at ViacomCBS, described Europe as the “next logical step” for Paramount +, which will launch in the UK, Ireland, Germany and Italy in 2022, while Filippa Wallestam from Nent Group, which oversees Nordic SVoD Viaplay, spoke at local content in the territories soon to be launched in the UK and the Netherlands. Meanwhile, Françoise Guyonnet, director of Studiocanal, said the production-distribution giant will “increase its footprint” in France and the UK in the near future.
Summary of transactions: As always, many successful deals have been concluded on the Cannes market. The week began with Deadline exclusively revealing that Banijay Rights had taken the worldwide distribution rights to Lifetime / A&E’s Janet Jackson documentary events series. Banijay Rights also entered into a format agreement for Lego Masters in Korea, eOne supported BBC2’s upcoming Joni Mitchell documentary and the likes of Nutopia Extra life and BBC1 / Amazon Pursuit of love sold all over the world.
Debate on the theatrical future
Overview of the MIA: The Rome Film Festival takes place this week, and alongside it is the MIA Market, an industry-focused film and television event that has gained influence on the European circuit in recent years. High profile speakers included Joe Russo, half the Russo Brothers, the duo behind the big hit Avengers: Endgame and Infinity war and now co-chiefs of the independent banner AGBO. Russo addressed the future of the big screen industry, tell the audience that he “doesn’t see a resurgence of independent films in theaters.” MIA also presented panels on the future of theatrical distribution and finance scripted projects.
Lack of support
The financial challenges of “Spencer”: Paul Webster, the prolific independent producer behind hits including Atonement, gave a keynote address at the Production Finance Market, held during the London Film Festival, in which he addressed the funding issues of his new film Spencer. Go further.
ICYMI: Find all the glitzy events of our Contenders London event, back in person this year, in visit of the dedicated site.
🌶️ Hot one of the week: Andreas Had More Details On Justin Chon’s Under-The-Radar Musical Drama Jamojaya, with rapper Rich Brian.
🌶️ Another: Václav Marhoul called on two-time Oscar nominee Michael Shannon to play controversial US Senator Joseph McCarthy in a biopic.
🌶️ Another: Anna Paquin and Ray Winstone direct the cast of A little bit of light, the second feature film from director Stephen Moyer, who is best known for his role in the HBO series Real blood.
?? Bbeef desk: No time to die ran to 300 million dollars worldwide Last weekend. Nancy wrote an analysis article this morning deepening the film success in UK.
Moving : Industry veterans Matt Brodlie and Jonathan Kier launch their own Los Angeles-based banner, Upgrading of productions, which will focus on international content and has the support of Constantine.
?? Moving : BBC Studios appointed Tom Fussell as CFO as CEO, more than a year after Tim Davie moved to become CEO.
Moving : The Media Partners range is growing with the launch of an international division, and hired Oliver Riddle to take on the role of Head of International Content.
🏆 Rewards circuit: BAFTA skips Los Angeles event again The Britannia Awards This year.
Trailer : Here’s a teaser for the final season of Money theft.
Max Goldbart contributed to this week’s International Insider.