Hollywood Financing
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Alexandra Billings to star and executive produce groundbreaking trans indie feature ‘Queen Tut’ – Deadline
SAG Award nominee Alexandra Billings (Transparent) will star in and produce the next groundbreaking indie trans feature, Queen Tut. Fae Pictures is financing and producing the ... -
Selena Gomez Spoofs ‘Pretty Old’; Send her boyfriend like a toddler to run errands
Selena Gomez ended up with bags of onions and makeup several shades darker than her complexion in a hilarious SNL sketch that parody Old enough. the ... -
Liberty Pole blows the plug on growth plans | Business
After years of planning to raise their stakes, the owners of Mingo Creek Craft Distillers can raise a celebratory drink. Mingo Creek, producers of Liberty Pole ... -
AMC Stock has a lot to prove this week
The earnings season has been less than kind lately, and it is against this unfortunate backdrop that AMC Entertainment Holdings (AMC -6.33%) throws the spotlight on ... -
How a trip to rural Zambia led Matt Damon to campaign for clean water
Hollywood superstar Matt Damon told CNBC that a visit to rural Zambia in 2006 opened his eyes for the first time to the impact of a ... -
SOLIS launches the world’s first decentralized entertainment ecosystem
SOLIS brings Hollywood to the blockchain in merge traditional media with a rapidly emerging decentralized world. Through multi-company teamwork, SOLIS offers a broad ecosystem that will ... -
Olivia Wilde’s “Don’t Worry Darling” CinemaCon Presentation Interrupted by Mystery Envelope Delivery
During the presentation of his next psychological thriller don’t worry darling to CinemaCon, Olivia Wilde compared the project to mind-blowing movies like The matrix and Creation. ... -
‘Super Mario Bros.’ Delays box office opening to April 2023 – The Hollywood Reporter
Illumination and Universal delay theatrical release Super Mario Bros. from December 21, 2022 to April 7, 2023, the companies announced Monday evening. The computer-animated film stars ... -
John Romano: Is it possible that the new favorite for a Rays stadium is the same old site? | Sports
ST. PETERSBURG, Fla. – Here, on the edge of a city’s future, they sell Cracker Jack. There is music, laughter and sometimes a passing mascot. The ... -
Doctor Strange in the Multiverse of Madness Banned in Saudi Arabia Because of LGBTQ Character
“Doctor Strange in the Multiverse of Madness” finds sorcerer Stephen Strange (Benedict Cumberbatch) traversing the multiverse to battle an as-yet-unknown foe after he alters the very ... -
These Black Women Are Taking Their Cut Of The Billion-Dollar Cannabis Industry
Whitney Beatty and Ebony Andersen from Josephine & Billie | Photo courtesy of subjects The societal stigma that was once attached to cannabis is slowly going ... -
Dumbledore’s Secrets Find No Magic in the Bow Box Office – The Hollywood Reporter
Warner Bros.’ Wizarding World is in trouble on the cinema side. Fantastic Beasts: Dumbledore’s Secrets opened to $43 million at the domestic box office over Easter ... -
Father Stu’s Review: Mark Wahlberg’s Passion Project Overcomes Adversity in Multiple Ways
If there’s one genre of film that Hollywood as an industry stays away from, it’s Christian films. To say Hollywood despises Christians is like saying Bills ... -
Mark Wahlberg inspires true faith-based story – Deadline
Humor, drama, spirituality, heart and soul are the hallmarks of Father Stu, a perfectly timed true story that’s a faith-based movie by genre but a movie ... -
Movie Studio Comes to Black Community in Los Angeles – The Stocker Street Creative
The Stocker Street Creative will bring a film studio to Baldwin Hills. This black-led project will include 50,000 square feet of sound stage studio space, community ... -
Here’s How Long It Takes To Film Hallmark Movies
Watching a Hallmark movie is like eating your mom’s homemade chocolate chip cookies on a snowy day. You know the experience will be gentle, warm and ... -
“There’s no retirement in my plans” – The Hollywood Reporter
About two years after AT&T named him CEO of WarnerMedia, Jason Kilar told staff at the entertainment giant on Tuesday that he was leaving when the ... -
Biggest Stories of the Week: Inman Top 5 (March 25-31, 2022)
Looking for a quick catch-up on the hottest stories of the week? Here are Inman Top 5, the most essential stories of the week, according to ... -
LA Chargers earns $276 million for headquarters and academy – Trade Observer
the Los Angeles Rams won the Super Bowl last month, but the team’s sublet at Sofia Stadiumthe LA Chargersthis month secured funding for a new headquarters ... -
Will Smith, Chris Rock physical altercation over Jada Pinkett Smith joke; CODA wins Best Picture
Will Smith’s slap on comedian Chris Rock live on stage became the standout moment at this year’s Oscars. As the party continues, here are some reactions ... -
Chinese visual effects studio is suing producers for over $234 million – The Hollywood Reporter
A major Chinese visual effects studio has sued two producers accusing them of masterminding a brazen scam spanning nearly a decade that left the company and ... -
Solis Studios and Kodiak Pictures to co-fund Defiant Studios Slate
Eric B. Fleischman’s Defiant Studios landed film slate funding from SOLIS Studios and Maurice Faidait’s Kodiak Pictures, Variety has learned. Defiant, behind genre titles like ‘The ... -
Dave Lands FTX Investment to Grow Crypto Presence
Sign up for the daily dot.LA newsletter for the latest on the Southern California tech, startup and venture capital scene. Two months after its Nasdaq IPO, ... -
BC Climate News March 14-20: Movie stars call on RBC to stop funding Coastal GasLink pipeline | Federal Ministers Say National Flood Insurance Program Needed | Earlier allergy season linked to climate change
Content of the article Here’s your weekly update with what you need to know about global climate change and the steps BC is taking to address ... -
Three media funds launched by Hong Kong’s New Asia Ferrell Asset Management | News
Today at Filmart Online, Hong Kong-based New Asia Ferrell Asset Management unveiled three new media funds aimed at gap financing for streaming platform content creators. Scheduled ... -
How Ukrainian President Zelensky Was Inspired by American Heroes – AMAC
AMAC Exclusive – By Ben Solis On Tuesday, for the first time in history, a foreign leader was allowed to address both Houses ... -
🌱 P-22 visits Silver Lake + cars confiscated at S Alameda Tow Co.
Rise and Shine, Los Angeles; today is National Blueberry Popover Day! Let’s start this Thursday on the right foot. These are the most important things happening ... -
NewCo Capital Group is proud to support the Small Business Economic Recovery Initiative as a platinum sponsor of the Funders Forum 2022.
NewCo Capital Group supports small businesses as platinum sponsor of Funders Forum 2022. Tweet that The Forum will host some of the leading providers in the ... -
New Orleans nonprofit gives pearls new life after Mardi Gras
NEWYou can now listen to Fox News articles! NEW ORLEANS – Mardi Gras officially made its return to New Orleans this week with celebrations that leave ... -
🌱 J. Avant Killer pleads guilty + WeHo Viper Room will close
Hey, neighbors; today is National Tartar Sauce Day! It’s me again, Sylvia, your host for the Los Angeles Daily. A ex-con faces 170 years in prison. ... -
Rick Scott’s ’11 Point Plan to Save America’ Is So Crazy It’s Essentially a Giveaway to Democrats | Orlando Area News | Orlando
Mitch McConnell knows how to win midterm: Oppose everything Joe Biden does, blame him for everything that goes wrong, but never present an agenda that turns ... -
Mid-budget films as we knew them are on the decline. What does this mean for cinema?
There are many different definitions of what exactly a “mid-budget” film is. Typically, it’s a film that falls somewhere between an arthouse indie and a big-budget ... -
#667: In which bananas, plutonium and Tootsie Rolls all play a role – and a top LI entrepreneur finds a new home
Current start: It’s Wednesday already, intrepid innovators, as we ride through the hump and bustle through another busy week of socio-economic invention. It’s a very warm ... -
Investor interest in commercial real estate is skyrocketing
Despite the pandemic, a number of major retail sales were made in Los Angeles during the second half of 2021.“Over the past three quarters we have ... -
Watch out Hollywood! A new cinema “crypto-wave” will “turn the industry upside down” | City & Business | Finance
The advent of NFTs, or non-fungible tokens, has enabled a revolutionary new way to fund and distribute feature films. Blockchain-based technology promises to make the everyday ... -
Kerry Novick Joins The Jim Henson Company as Vice President of Global Distribution
HOLLYWOOD, CA., February 17, 2022 /PRNewswire/ — Seasoned Distribution Manager Kerry Novick joined The Jim Henson Company as Vice President of Global Distribution. Novick oversees the ... -
Cedar Creek Brewhouse to Host 8th Annual Craft Beer Chili Challenge
If you had plans for Sunday February 20, go ahead and call in sick. You might want to call for Monday too. Cedar Creek Brewery and ... -
Tom Hanks comedy A Man Called Otto lands at Sony – The Hollywood Reporter
Tom Hanks comedy A man called Otto goes to Sony Pictures after an overbid at the European Film Market, The Hollywood Reporter has learned. A man ... -
For Vito, the Olympics represent family, heritage this time
Other Vito family members would watch in Rome, New York, where Lou grew up and which has a strong Italian-American presence. And people would follow in ... -
Warner Bros. sued over ‘Matrix Resurrections’ release on HBO Max – The Hollywood Reporter
On Monday, Village Roadshow Entertainment Group sued Warner Bros. for breach of contract regarding the studio’s decision to release Matrix Resurrections simultaneously on HBO Max and ... -
Native Soul Pictures Chosen for Newchip’s Global Startup Accelerator Program
Native Soul Pictures creates a film investment fund to help independent filmmakers. Using the fund’s liquidity as collateral, NSP will align tax incentives for talent, distribution ... -
What happened to the singularity of Roland Emmerich’s failed blockbuster?
Love ’em or hate ’em director’s works Roland Emmerich are at least known. There’s a lot to poke fun at about the ridiculous storylines of 2012, ... -
Bolt CEO Breslow resigns
LockCEO of Ryan Breslow resigns and becomes executive chairman weeks after securing an $11 billion valuation for the company, Bloomberg wrote. Instead, the new CEO will ... -
Natalie Portman, a French company brings home the fake bacon
PARIS (AFP) – Vegan bacon sizzles on a frying pan at the offices of a French startup whose quest to produce the “holy grail” of the ... -
DeSantis announces $80 million for water infrastructure and storm resilience
Speaking at Port Everglades in Hollywood, Governor Ron DeSantis announced an $80 million investment in stormwater infrastructure and resilience for Florida’s most vulnerable coastal communities in ... -
🌱 A driver crashes on Hollywood Blvd. Restaurant + LA is dirty
Hello, people of Los Angeles! Today is Holocaust Remembrance Day. It’s me again, Sylvia, your host for the Los Angeles Daily. First, today’s weather forecast: Sunny; ... -
S|W: The weekly SaaS – 1Password makes its debut in Hollywood
The SaaS Weekly is a weekly newsletter covering top SaaS news from Canada and around the world. Subscribe to S|W using the form at the ... -
Des Moines officials say repairs are needed at historic theater
DES MOINES, Iowa (AP) — For decades, crowds have gathered to see the latest Hollywood films at the Ingersoll Theater, a landmark on the west side ... -
Every Steven Soderbergh Movie Ranked From Worst To Best
“Sex, Lies, and Videotape” heralded the arrival of massive new talent in Tinseltown. Steven Soderbergh’s brilliant debut, complete with original script, swept the festival circuit and ... -
Arabian Camels’ “Antara” NFT set to launch on January 14, 2022, with celebrity endorsements and MoonPay integration
Arabian camels, an NFT community that is revolutionizing the movie industry, today announced the pre-sale of Antara Movie NFT. Presales will begin on January 14, 2022, ... -
Why The King’s Daughter Had So Many Production Delays
The COVID-19 pandemic had moviegoers expecting constant delays for highly anticipated films. It doesn’t matter if your movie is an indie, a blockbuster or even who ... -
John Cena, Alison Brie Team for Action Comedy ‘Freelance’ – The Hollywood Reporter
Alison Brie is set to star alongside John Cena in Freelance, an action comedy directed by Taken helmsman Pierre Morel. AGC Studios, led by Stuart Ford, ... -
Abusive phone call from Ashneer Grover (BharatPe) – Kotak Mahindra bank to take legal action
Ashneer Grover, co-founder and managing director of BharatPe has once again found himself in a controversy. The case concerns a leaked phone call, allegedly made from ... -
Less than one in four directors is female – The Hollywood Reporter
For the European film industry, gender parity is still a long way off. Despite pledges from festivals, funding bodies and industry associations to work to close ... -
Aron Govil produces new American film Robber’s Roost
Aron Govil on the production of the new American film Robber’s Roost JACKSONVILLE, FL, UNITED STATES, January 7, 2022 /EINPresswire.com/ – As CEO of the Ducon ... -
Angel Studios, The Streaming Platform Behind ‘The Chosen’, Raises $ 47 Million Led by Gigafund to Give Hollywood Remake | national news
PROVO, Utah, January 5, 2022 / PRNewswire / – Angel Studios, the streaming platform behind the most successful crowdfunded shows of all time, raised $ 47 ... -
Kilroy Realty Announces Fourth Quarter 2021 Results Release and Conference Call Dates
Enter Wall Street with Street Insider Premium. Claim your 1-week free trial here. LOS ANGELES – (BUSINESS WIRE) – Kilroy Realty Corporation (NYSE: KRC) announced that ... -
Top 10 Chinese films in 2021
Editor’s Note: The Chinese film market remained strong in 2021 as it experienced a solid recovery from the COVID-19 pandemic. With box office behemoths such as ... -
Business Roundup: Goose Creek to Host Business Training with Lowcountry Local First | Business
Officials hope that a new collaboration between the Town of Goose Creek and Lowcountry Local First will result in localized business training, workforce development and economic ... -
Wanted video in downtown Toronto collision that left eight people injured
Breadcrumb Links Toronto and RGT Two of the injured are in danger of death Author of the article: Post-media news Release date : Dec. 27 2021 ... -
Bryan Ávila gains ground with $ 82,000 for Miami-Dade Commission offer
Rep. Bryan avilathe inflated war chest and independent candidate Ibis ValdesThe coffers shrank last month as the two stepped up campaign efforts to be successful Rebeca ... -
Is the Walesbilt hotel project on the verge of success?
According to Michael H. Frost, president of Buena Vista Hospitality Group, Inc. (BVHG), a Walesbilt hotel redevelopment project is “within 90 days of securing a firm ... -
From ‘Squid Game’ to BTS, 2021 is most memorable year for Korean culture
This image provided by Netflix shows a scene from “Squid Game”. SEOUL, Dec. 18 (Korea Bizwire) – From dramas “Squid Game” and “Hellbound” to supergroup BTS, ... -
Farewell to El Rey and the US Anti-Corruption Strategy – Multilateral ABC Architecture | Thomas Renard
We explore the recently released United States Anti-Corruption Strategy (the strategy “); captioned” In accordance with the National Security Study’s Memorandum on Establishing the Fight Against ... -
Here’s why celebrities like JK Rowling and Mel Gibson never really get ‘canceled’
“You could say JK Rowling is canceled, but I mean if people bought 100 pounds less on Harry Potter this year than last year, I don’t ... -
Wynn Las Vegas hosts the Param
LAS VEGAS, December 10, 2021 LAS VEGAS, December 10, 2021 / PRNewswire / – This weekend, Wynn Las Vegas (NASDAQ: WYNN) will host the star-studded red ... -
The “awakened” got what they wanted, and then what?
The “awakened” movement was stunned after January 20, 2021. The left controlled both houses of Congress. President Joe Biden was drafted as the necessary veneer of ... -
TUT Fitness group product featured on longest-running TV show in US
‘The Price is Right’ offers live TUT fitness equipment On the 50th anniversary of the iconic game show Highlights: One of TUT Fitness Group products will ... -
How twisted and amoral has America become?
By Brynn Tannehill | FAIRFAX COUNTY, Virginia – On Wednesday, December 1, 2021, the United States Supreme Court heard oral arguments in the case of Dobbs ... -
Key International and Wexford buy Pompano Beach hotel for $ 54 million – Commercial Observer
International key and Wexford Real Estate Investors bought a beachfront hotel in Pompano Beach for $ 54 million, buyers said. The key 219 Fort Lauderdale Marriott ... -
Congregation Kol Ami celebrates World AIDS Day
LOS ANGELES – On World AIDS Day, December 1, 2021, former members of the AIDS Coalition To Unleash Power Los Angeles (ACT UP / LA) have ... -
A winner for best film who has just passed away ”LIVRE LA LIFE WITHOUT FEAR
Ten years ago, last week saw the release of The artist, a truly unique film in the history of cinema. It was a black and white ... -
This Mauritian puts Dubai and Abu Dhabi on the world map – News
Tim Balgobin. – Photo provided Balgobin’s clients include royals, elite businessmen and tech entrepreneurs who saw Mauritius as the next family vacation hotspot. Posted: Sun Nov ... -
NFL to settle Rams departure lawsuit for $ 790 million
The NFL has agreed to pay the city and county of St. Louis $ 790 million to settle a four-year dispute over whether the league violated ... -
Beau Willimon to develop series on 1MDB corruption scandal – The Hollywood Reporter
Card castle creator Beau Willimon and his production partner Westward Jordan Tappis have teamed up with SK Global, the co-financiers of Warner Bros. ‘ crazy rich ... -
When movie releases are delayed, it comes at a price
From “Dune” to “Black Widow” to “No Time to Die,” the latest in the James Bond franchise, major Hollywood movie releases have been pushed back as ... -
USC buys $ 57 million life sciences property on its health sciences campus
USC purchased a life sciences building on the school’s health sciences campus from the Doheny Eye Institute for $ 57 million. The property totals 75,272 square ... -
Chris Mulkey will star in the western “The Redeemer”; Jackie Long joins ‘High Heat’ – Deadline
EXCLUSIVE: Chris Mulkey (Based on gender, Captain Phillips) signed on for a lead role in The redeemer, the independent western from writer-director Myles Clohessy, which will ... -
Black TV & Film Collective and Parity Project Merge to End Systemic Racism in Hollywood –
The Black television and film collective (BTFC), a non-profit development and production center for artists of black and African descent, announced its merger with The Parity ... -
From BTS to “Squid Game”: How South Korea Became a Cultural Juggernaut
PAJU, South Korea – In a new Korean drama set in a cavernous studio outside Seoul, a detective pursues a man sentenced to live 600 years. ... -
Asian World Film Festival announces industry forum lineup
Asian World Film Festival 2021 Panels to examine the impact of Asian and global trends on film and television around the world, November 3-6, 2021 LOS ... -
Byron Allen’s media empire has it all on $ 8 billion TV bet
Byron Allen, the 1980s comedian turned media mogul and Weather Channel owner, plans to buy a massive TV channel previously owned by newspaper giant Gannett – ... -
South Florida 100: With a low turnout, your vote counts more than ever this Tuesday – South Florida Sun Sentinel
Dan Gropper, Dean, College of Business, Florida Atlantic University Last week: College athletics made the headlines: The American Athletic Conference is growing with the FAU joining ... -
FIBR Bank brings SME debt financing volume to 120 million euros via the credit platform
DGAP-News: creditshelf Aktiengesellschaft / Keyword (s): Alliance29.10.2021 / 07:30 The issuer is solely responsible for the content of this advertisement. FIBR Bank brings SME debt financing ... -
“Rust” Tragedy Highlights Challenges of Low Budget Movies
To consumers, today’s entertainment landscape can feel like a kind of digital nirvana, an endless all-you-can-eat buffet in which every conceivable form of entertainment is just ... -
Elizabeth Hurley hits MSR Media’s “Christmas in the Caribbean”
Elizabeth hurley (“The Royals”) will star in the romantic comedy “Christmas in the Caribbean”. Principal photography will begin this week in the islands of Saint Kitts ... -
Bank invests $ 20 million to revitalize Atlanta neighborhood
Bank invests $ 20 million to revitalize Atlanta neighborhood Axio on facebookAxio on twitterAxios on linkedinAxios by email Illustration: Sarah Grillo / Axios A commitment of ... -
Netflix is not your friend (yet).
Over the past week, Netflix’s carefully crafted image as a content creator committed to serving an underrepresented audience has ignited, and instead of putting out the ... -
Local director calls for change following fatal gun accident – KRQE NEWS 13 – Breaking News, Albuquerque News, New Mexico News, Weather, and Videos
Philly cheesesteaks, burgers and more at the Plant Powered Pop Up Market Video / 5 hours ago Video 2021 Maize Maze offers live music and fun ... -
Black community group battles Baldwin Hills Crenshaw Plaza redevelopment plan
Baldwin Hills Crenshaw Square has long roots in the historically black community of South Los Angeles. Paul Yelder and his family moved to the area in ... -
The secret toll of racial ambiguity
Being a symbol of racial and cultural optimism is a strange sign to live under. Your beauty signifies the correctness of the coming transition, its aesthetic ... -
Money floods race for control of Congress, more than a year ago
“You are a traitor…” began one of these House GOP texts earlier this week. “You abandoned Trump.” The text gave a false deadline of 17 minutes ... -
Netflix can’t shake off the Chappelle controversy
Netflix can’t seem to close the door on “The Closer,” the streaming giant only further fueling controversy with its defense of Dave Chappelle’s mockery of the ... -
What you need to know about Dune 2021 movie
Denis Villeneuve may be the first filmmaker of the 21st century to launch a “Dune” film, but he is not the only one to attempt such ... -
Keshia K Pulliam snuggles up to hubby Brad James in their first public pic as a married couple
Keshia K. Pulliam and Brad James are enjoying marital bliss after getting married earlier this month. The proud couple shared an update on Instagram snuggling next ... -
Holden is the author of a series of bills and secured public library holdings during the 2021 legislative session – Pasadena Now
Chris Holden Six major bills drafted by Assembly Member Chris Holden D-Pasadena were enacted during this legislative session. On September 30, Gov. Gavin Newsom enacted Holden’s ... -
The Daily Pulse Monday – Florida Trend
The proposal would require point-of-sale retailers to accept cash in Florida A Florida bill would require point-of-sale retailers to accept money for goods and services or ... -
Morgan Freeman refused to fund police: “most of them” “doing their job”
Actor Morgan Freeman said in a recent interview that he has broken down the progressive left and does not support the movement to steal money from ... -
Hollywood Roofing Experts Prepare for Roof Replacement Season
Hollywood Roofing Experts had to hire more roof replacement crews to prepare for a busy fall season. With many homeowners putting off replacing their roofs until ... -
Bigfork Independent Film Festival returns for its fifth year
The Bigfork Independent Film Festival (BIFF) returns to Flathead this fall for its fifth annual screening October 8-10, with 25 diverse films shot in Montana or ... -
The top 5 greenwashing trends to watch in fashion
Greenwashing, or falsified and misleading environmental claims, has become a trend in itself as businesses continue to make statements on sustainability and climate change. Like other ... -
DePaul’s School of Film Arts Gets a Foothold in Hollywood – The Hollywood Reporter
The following article was created by Hollywood reporter marketing department in collaboration with its partners from DePaul University School of Cinematic Arts. DePaul University’s School of ... -
DraftKings opens office in Las Vegas
MEDICATIONS Supreme Court refuses to reopen Biogen v Merck case The Supreme Court declined to consider an offer from Biogen to revive a case in which ... -
Lawyer Stephen Saltzman quits Paul Hastings for Fieldfisher – The Hollywood Reporter
Veteran entertainment lawyer Stephen Saltzman is leaving Paul Hastings LLP to join the London office of European law firm Fieldfisher. A regular at Hollywood journalistIn the ... -
Rwanda shows its strength in the fight against terrorism in Mozambique
The moment Yussuf Abdallah met the Rwandan soldiers, he knew the game was over. The 18-year-old Islamist insurgent in northern Mozambique was part of a group ... -
New York-based FBE Limited buys Hollywood, Florida rental for $ 32 million – Commercial Observer
The Fruchtlander family makes forays into South Florida. The New York based FBE Limited, the family office of the Fruchlander family, paid $ 31.9 million for ... -
Newsom’s recall election is worth every penny
Supporters applaud California Gov. Gavin Newsom at a rally ahead of the California governor’s recall election. Courtesy of AP Photo / Jae C. Hong It’s hard ... -
Lille, Rosebud, R2-D2: -Lima News – Ohio News Time
Los Angeles – The Academy of Motion Picture Arts and Sciences wanted to open a museum dedicated to cinema and filmmaking, on condition that its members ... -
Carr and Herbert should consider late stages Monday night
LOS ANGELES (AP) – Derek Carr and Justin Herbert have shown a surge of late returns in the first three weeks of the season. It’s likely ... -
Lille, Rosebud, R2-D2: Opening of the Academy Museum | WGN 720 radio
Los Angeles (AP) – The Academy of Motion Picture Arts and Sciences wanted to open a museum dedicated to cinema and filmmaking, as long as its ...