EXCLUSIVE: Apax Capital Group, a film and TV fund benefiting from Italy’s tax credit scheme, has entered into a ten-year deal with Mike Amoia to provide music for its European projects.

The company, which was launched by Yona Wiesenthal, former CEO of the Israel Broadcasting Authority and head of content for Israel’s DBS YES platform and Augusto Pelliccia, Italian film financier and CEO of Augustus Group, with l New York real estate entrepreneur Noam Baram as capital. partner in North America, closed the deal with Amoia through its Mibe Music business.

The arrangement will see Amoia, whose publishing company credits include Beyonce’s Pepsi commercial and Bravo’s million-dollar list, put in 10 million euros worth of music a year for ten years.

Amoia, alongside his partner Mibe Music Peter Zepina, will lead the music investment committee of Apax’s board of directors and will be active in determining Apax’s investment policy in films and television, which involve music and publishing rights.

This comes as the company plans to support around 12 film and TV projects per year by producers with budgets up to $20 million. The company said it plans to spend 1.5 billion euros (about $1.7 billion) over 10 years on films shot and/or completed in Europe, primarily Italy.

Amoia said, “We are beyond excited for this moment to come and build a lasting relationship with the Apax team. Filmmakers are often tasked with navigating the maze of compensation music. Apax’s strategic film and television investment plan is nothing less than a financial marvel. The massive and combined expertise of the Apax teams ushers in a new era in cinema and TV investment and we are happy to be able to both be a partner and offer our area of ​​expertise, namely music.