Amazon Prime Video New Punjabi Movie ‘Yaar Mera Titliaan Warga’
Starting September 30, Yaar Mera Titliaan Warga, a Punjabi romantic comedy-drama, will be available on Amazon Prime Video. The film, directed by Vikas Vashishth and produced by Humble Motion Pictures in collaboration with Omjee Star Studios, stars Gippy Grewal and Tanu Grewal in the key roles in addition to Gurteg Guri, Karamjit Anmol and Raj Dhaliwal.
It is true that small regional language film companies, including those in Marathi, Bengali and Punjabi, which cannot boast of the big budgets of Hindi, Tamil and Telugu cinema, have suffered over the past couple of years, the pandemic having caused losses of nearly Rs 600 crore. Not only were several projects stalled with growing interest spending on creators, but content in these languages was still not widely consumed by the giant video streaming sites that prioritize the most appealing languages.
Regional and Bollywood films
Major Hindi films have long been a fierce competitor for regional films. About 130 Marathi language films were released in theaters in 2019; however, only four or five of them were financially successful. The 2016 Sairat smash is a rare exception, industry insiders say, as Mumbai, the center of the Hindi film industry, often tends to overlook the excellent Marathi cinema that has languished on the fringes for years. Also, unlike Bollywood, the Marathi, Bengali and Punjabi industries are mostly unorganized and rely on independent producers rather than well-known companies.
At the box office, films produced in smaller regional markets almost never make more money than their production costs. This is partly because these films are concept driven and lack significant star power. Unlike Bollywood and the south, actors in these companies aren’t really revered as heroes. Even in states with thriving film industries, like West Bengal and Punjab, Bollywood is still growing in popularity.