A24 Celebrates Promotional Movie Loot In New Book And Coinciding Auction
With every movie release comes the inevitable merchandising: the toys, the t-shirts, the huge cardboard posters you see in movie theaters. Promotional loot for films has been a tradition for decades, and now A24 is immortalizing the phenomenon in their new coffee table book, For promotional use only: a catalog of promotional and promotional products from Hollywood films from 1975 to 2005, showcasing one hundred and sixty-five artifacts from Hollywood marketing history.
The two hundred and thirty-six page book shines a light on the creative (and sometimes bizarre) ways studios and marketers promote their films, with photographs of all manner of quirks, from the newest films to classics. forgotten. Items featured in the book include nylon stockings made for Jaws, designer sunglasses Bill & Ted’s excellent adventure, and even false eyelashes sold to promote Miss Congeniality 2: Army and Fabulous.
For promotional use only also features a handful of Hollywood icon reviews, including a foreword from Roger corman; “On Movie Swag”, an essay by Lindsay Zoladz; and interviews with various studio executives about creating promotional items and the heyday of making weird and unusual products to market movies.
And, to make matters even better, A24 will auction the majority of the items featured in the book through its charity platform A24 Auctions. Launched on November 4, the eclectic ephemeral product will benefit the Vidiots Foundations, to support the renovation and reopening of their new space at the Eagle Theater in Los Angeles, as well as to help fund their educational programming. The auction will be organized and presented in partnership with @NightPromoting, another foundation dedicated to the preservation of Hollywood promotional items.
For promotional use only, priced at $ 52, with made-to-order designs, and is available for purchase from the A24 website. For more information on its auction, fans can visit the A24 Auctions website. Check out the images from the book below:
Whoever calls himself a “hoarder” will drop these precious objects in December.
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